Welcome to the new UEFA Europa League brand identity
Energy Wave

A Dynamic
New Brand
To Kick Start
The Season

The UEFA Europa League is the biggest European club football competition - in its geographical scale and sheer number of matches. The diversity of the 48 clubs that compete ensures the competition is always dynamic and never predictable - the new UEFA Europa League brand identity has been designed to reflect this.

Players celebrating in front of crowd

The
Energy
Wave

Thrilling adventures happen when diverse groups of people come together in pursuit of bold and ambitious dreams. The energy wave represents this sheer adventure of competing in the UEFA Europa League - the raw emotion felt in victory and defeat and the ambition it takes to keep moving forward and overcome the next challenge.

Energy Wave Frame 3

Capturing The
Trophy's Spirit

The energy wave looks to express the spirit of this sporting adventure by interpreting key design features of the iconic UEFA Europa League Trophy, with its distinctive, triangular sides with hammered metal detail. The angular shape also informs the structure and movement of the energy wave, giving it the freedom to express the highs and lows of this thrilling adventure.

Trophy Animation Frame 1
Trophy Animation Frame 2
Trophy Animation Frame 3
Trophy Animation Frame 4
Trophy Animation Frame 5
Trophy Animation Frame 6
Trophy Animation Frame 7
Trophy Animation Frame 8
Trophy Animation Frame 9
Trophy Animation Frame 14

A Dynamic
On-Screen
Experience

Creating a vibrant kinetic identity which expresses the dynamism of football and the unpredictability of the tournament was key to the development of this brand. The energy wave moves in dramatic and unexpected ways, mirroring the emotions on and off the pitch; the highs and lows, the twists and turns of the UEFA Europa League.

TV Studio Visualisation
Ajax vs Man Utd Screen and Match Graphics
Studio and Match Graphics

A comprehensive studio and match graphics system has been developed which has been inspired by the core angular design features of the iconic UEL trophy and the energy wave.

Match Graphics
Match Graphics
Match Graphics

New Music

Anthem Line Up

A new UEFA Europa League anthem has been created that is an uplifting and powerful expression of the brand. It is a strong mixture of modern and classical elements, paying homage to the traditional while looking to the future. The energy, pace and intensity of the theme helps create a consistent UEFA Europa League experience for all fans, no matter if they’re in the stadium or watching at home with family and friends.

Bringing the
concept to life

Initial Sketch of the Energy Wave
Typography Animation 1
Typography Animation 2
Typography Animation 3
Typography Animation 4
A New Headline Font

A bespoke headline font has been designed to work alongside the existing Europa Nuova typeface.

A slab serif font with unique angled serifs, the Europa Title, imbues a sense of rawness and attitude to the overall brand experience.

Alphabet Animation 1
Alphabet Animation 2

Europa Title

Europa Title and Europa Title Block working together

Europa Title

Europa Title and Europa Title Block working together

Europa Orange Gradient
Europa Dark Orange
Europa Orange
Europa Light Orange
Europa Rich Black
A Bold and Striking
Colour Palette

A rich black has been added to the pre-existing colour palette allowing the vibrant oranges to stand out with maximum impact.

A Bold and Striking
Colour Palette

A rich black has been added to the pre-existing colour palette allowing the vibrant oranges to stand out with maximum impact.

A truly
versatile
brand
identity

Energy Wave Animation 5

Whether it’s seen from the stands on a freezing Thursday evening, from the comfort of your own home or whilst travelling on the daily commute – across the corners of Europe – the UEFA Europa League brand identity is designed to provide a seamless and dynamic brand experience across the broadest of brand touchpoints.

Please note all images below are conceptual and for illustrative purposes only.

Numerous versions of the energy wave have been created, each with their own characteristics, which can then be cropped, rotated and flipped. This allows for infinite design opportunities and visual flexibility whilst maintaining strong brand consistency.

Product and Merchandise
Licensing

A key aspect of the brand identity is its flexibility, which can be applied across a range of products and merchandising materials.

Product and Merchandise Licensing Examples
Product and Merchandise Licensing Examples